Pay Per Click Services

"Steve immediately grasped our business aspirations & PPC objectives and organised our campaigns accordingly, with a wealth of marketing knowledge and PPC know how Steve improved our campaigns performance almost immediately.

It wasn't long before the benefits started to show, CTR was up, positioning was up, sales conversions were up and costs were down. Because of these factors we have decided to give Steve full control of our PPC campaigns enabling us up to concentrate on what we do best, selling holidays."

Iain Williams
www.williamsholidays.com

Before I describe the services I offer, let me say something...

What you get when you hire me

If you're shopping around for Pay Per Click management services, let me give you the main reasons why I believe you should talk to me:

(1) Price - you’ll not find a competent and experienced marketer working for peanuts. However, I keep my prices down by keeping my overheads to the minimum.

I don’t have expensive offices, I work from home. And, as I get most of my business by recommendation, I now spend very little time and money on marketing my own services.

This means my costs are very low and almost all my working time is client work. As a result, my hourly rate is comparatively low (currently only £26 per hour).

(2) A Level Payment Structure - David Ogilvy, one of the greatest advertising men of all time, said:

"Experience has taught me that advertisers get the best results when they pay their agency a flat fee. . . . It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising."

Part of my job is to reduce your click costs, so I charge a flat fee. If I worked on a %ge of click spend (like many of my competitors do), every hour I spent reducing your costs would be an hour where I lost money, rather than earning it!

(3) When you hire me, you get me - I do all the work myself, I don’t pawn it off to some wet-behind-the-ears trainee who's expected to learn by trial and error on your dollar.

(4) Marketing experience and advice - as an experienced marketer (not just a PPC guy), I am able to advise on your web marketing strategy, your web copy and conversion process. If you read the testimonials page, you'll see how much my clients have benefited from by ability to understand their marketing challenges and help them find solutions.

(5) I work "both sides of the click" - Adwords success isn't just about getting more clicks for less money, it's also dependent on the ability to turn those clicks into sales. I work with my clients to help them increase the conversion rates of their sites.

This often means taking time to pore over their web stats to find the weak spots in their sales process and then strengthening those weaknesses so more sales are made.

Now that you understand how I work, here are the 3 Pay Per Click services I offer:

(1) Pay Per Click Management

As your pay per click manager, I will either create a new pay per click campaign for you or take over the running of your existing campaign.

Then, after the campaign is running well, I will continue to monitor and improve the performance of your ads, keywords, bid levels etc. And, if you wish, I'll also help you with the conversion of the traffic once it reaches your site.

To manage a campaign properly, it usually takes around 7 hours a month (more in month one, when there's more work to do). So, my fees are £237 in the first month and £187 a month thereafter.

(2) PPC Campaign Setup

For someone looking to benefit from Pay Per Click advertising, this is the place to start. The first thing I do is a PPC feasibility review. This review will:

- identify your main key phrases

- look at the search volumes for those key phrases to make sure there is sufficient demand to make a professional PPC campaign worthwhile

- check the likely cost per click of your main terms

- review your website to see if it's likely to convert any PPC traffic we send to it.

This analysis will tell us if PPC could be expected to make good money for your business and what work will be needed on your website to make a profit from each click you buy.

If we decide that pay per click advertising is something you should and could be using, I then do a full analysis of the key terms, set up ad groups, write ads and work with you to set bid prices and daily budgets.

After that, you'll have a pay per click campaign set up and running for your business.

If you choose this option, there is a cost of £40 for the feasibility analysis. However, if we go ahead with the setup, that £40 is deducted from the setup cost of £237, so you'd only have to pay £197.

Important Note: The charge for the feasibility review is to separate the serious business people from the tyre kickers who are just after free advice.

The £40 doesn't adequately cover all the time, effort and expertise I put into doing each review. For this reason, I don't offer reviews as a separate service.

(3) PPC Optimisation

If you've got a pay per click campaign you want to make more profitable, I can help you. I'll analyse your campaign statistics. If you've got website analytics that track the behaviour of visitors to your site, I'll review those so I can see where people are dropping off from your site.

This will give me the information to see where the sticking points are and what needs to improve.

After that, I'll go through your ads and your keywords to see where you can increase your profits. I'll also review your website and suggest changes that will make it more profitable.

As you can see, there's a lot of work in a review. However, it's less work that a setup, so the cost is only £197.

If these services interest you, you can either email me at steve@ppc-services-uk.co.uk or give me a call during office hours on 0131 337 1504.

Best wishes,

Steve Gibson